Constellation in talks with Gallo to sell low-end brands

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"Sales of non-premium wine have slowed, as millennials focus increasingly on health and alternative indulgences like cannabis. When millennials do drink, they increasingly turn to premium wine or other drinks like spirits and craft beer."

Perhaps Millennials don't like crap wine after all!
 
"Sales of non-premium wine have slowed, as millennials focus increasingly on health and alternative indulgences like cannabis. When millennials do drink, they increasingly turn to premium wine or other drinks like spirits and craft beer."

Perhaps Millennials don't like crap wine after all!

"Millennials aren't engaging with wine as hoped. They lack financial capacity, currently prefer premium spirits and craft beers, and have been slow getting into careers," the report noted.
 
And Constellation DID sell the wine brands to Gallo, for $1.7 billion. That's below the estimated $3 billion initial price. Good riddance. The stock rose the day they were sold off.
 
"Millennials aren't engaging with wine as hoped. They lack financial capacity, currently prefer premium spirits and craft beers, and have been slow getting into careers," the report noted.

They lack financial capacity, but prefer premium spirits? :rolleyes:
 

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