We just want to expand our assortment and gauging what more people want to see.
It could be marketing but we can't keep wine kits on the shelves, they move that quick, all the various brands we carry, and our Cellar Crafts are heavily discounted and still aren't moving. Beyond that Google Trends for CC and PPC ads are really solid indicators of trends and we are one of the only buyers of PPC ads so that's a pretty good insight into market share.
CC is a great brand. I've made and drank several of the kits, premium juice. We imported those ourselves though so we have to buy lots of pallets at a time to make sense financially from a inbound freight perspective.