The company claims these add various characteristics. I have not tried them but I know many people say some of the reds are "thin" and wonder if maybe some of these might help.
Opti-Red improve body, color stability, and mouthfeel
Booster Rouge adds structure
etc
http://morewinemaking.com/browse.html?category_id=1323&keyword=&x=1&y=1
Opti-Red improve body, color stability, and mouthfeel
Booster Rouge adds structure
etc
http://morewinemaking.com/browse.html?category_id=1323&keyword=&x=1&y=1