I just add the 11.5-ounces of Welch's concentrate to mine with no reduction. I've never had to use more than 2 per 5-gal carboy, and my wine finishes at 14% before adjustments typically. Five gallons is 640 ounces, so I'm adding just 3.5% more volume with 23 ounces of concentrate. My ending ABV is still typically just above 13%.
I don't use sugar when fixing up my Welch's on the back end. My two tools are acid blend and the canned concentrate. If I was to use sugar, I suppose I would warm the concentrate enough to add my sugar to it.
I now know this is the "wrong" way to do it, but I figured it out before I knew that, and everyone raves about the wine. I literally have to hide bottles so I can tell people I am out of stock to get some for myself.
Welch's Concord is always working in at least one carboy at my place. I cannot make enough of it to satisfy the demand. The White is also popular.