There blend is likely a blend of peptic enzymes derived from fungi. It's used to break down any protein haze in the wine, which most likely would have trouble clearing out. Typically you would add these enzymes first before initiating fermentation, but doing this would a kit would probably complicate things for both the manufacturer and average consumer. Most likely they have you add it when fermentation is starting to wind down because of temperature. Higher temperature reduces the effectiveness of the enzymes, and by the time the SG is close to 1.000, the temperature is falling down to ambient temperature.