Last time I went to my LHBS, I noticed that the ken ridge series were not including labels anymore. So I contacted Vineco/global vintners and they told me that they decided to discontinue labels on all vineco wine kits except CC showcase and the special releases, because they noticed that most people don't use them.
Personally, labels are important to me and they bring a "proud factor" to the product. I love to have people for dinner but I won't open unlabeled wine and I won't give unlabeled wine as gift. I don't have a color printer and don't have time to make my own anyway. Labels sold at my LHBS are crappy looking lablels and I won't buy those.
Obviously the #1 criterion for me when choosing a kit to make is the quality of the juice, but for the equivalent quality, I would chose a kit with label (like cellar classic winery series from rj Spagnols that have awsome looking labels imo). Are you like me? Are Provided labels important for you?
Here is what the representative told me:
We sell branded labels and the ratio of sales to kits sold is less than 1 in 5. We also collected unused labels from stores for a period and when we analyzed the number of labels returned vs kits sold, the ratio again was 1 in 5 or worse. Sorry your skeptical but it was the right decision for both us, retailers and consumers.
Personally, labels are important to me and they bring a "proud factor" to the product. I love to have people for dinner but I won't open unlabeled wine and I won't give unlabeled wine as gift. I don't have a color printer and don't have time to make my own anyway. Labels sold at my LHBS are crappy looking lablels and I won't buy those.
Obviously the #1 criterion for me when choosing a kit to make is the quality of the juice, but for the equivalent quality, I would chose a kit with label (like cellar classic winery series from rj Spagnols that have awsome looking labels imo). Are you like me? Are Provided labels important for you?
Here is what the representative told me:
We sell branded labels and the ratio of sales to kits sold is less than 1 in 5. We also collected unused labels from stores for a period and when we analyzed the number of labels returned vs kits sold, the ratio again was 1 in 5 or worse. Sorry your skeptical but it was the right decision for both us, retailers and consumers.