Beer drinking in America falls to lowest level in a generation

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Senior Member
Jan 12, 2012
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It wasn't just Bud Light.

The past year saw the lowest level of beer consumed in the U.S. in a generation, according to industry group Beer Marketer's Insights, as consumers shifted away from traditional favorites to other forms of alcohol — and in a growing number of cases, avoiding alcoholic beverages altogether.

"It was a tough year for beer," said David Steinman, BMI vice president and executive editor.

For the first time since 1999, he said, beer shipments were on track to fall below 200 million barrels.
Well when you're talking any beer with 'Light' in the name or just plain Jane pilsners, who can blame people for giving up on beer. I've sat in superior brew pubs and there's always an idiot that walks up to the bar and orders a Coors Light. I usually suggest they drink water instead.

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