Having just completed Wine Wars by Mike Veseth, this chart confirms some of the data he presented in his book about the way that Constellation Brands and Gallo approach the "wine wall" marketing. I think the book is about 4 years old, but the trends he outlined still appear to be present. I...
Great option for a wonderful product..
I'm in agreement that this is something I'd definitely purchase. Just let me know the accessories/options required.
Thanks,
Rob
I remember reading the history on AB, and I think I remember reading that the company shifted to producing malt extract through Prohibition. Essentially, they became a homebrew supply given that they had the existing supply chain. If I remember correctly, they pre-Prohibition world of the beer...