Here's the announcement I received, redacted to remove the company name - moderators feel free to delete or modify further if needed:
"Important Announcement!
Hello to all our wonderful friends and clients,
Can you believe that it's been 5 years since we opened in February of 2010! Time sure does fly when you're having fun. With your continued support and patronage, we built it from zero in 2010 to well over a 7 figure annual grossing juggernaut in 2015. You, our valued friends and clients who have supported us through the years have made all that possible not to mention our superb management and marketing skills. We thank each and every one of you. The road was not without its share of controversy but no business out there can ever satisfy 100% of its clients, 100% of the time. We were happy with the 98% that we could satisfy. Some can never be satisfied and we leave those happy campers for those who try to compete with us.
As the leading beer and wine kit supplier in the USA, it's time to move on and pass the baton to the new owners - Kevin and Jennifer. The decision to sell was most certainly not an easy one but a necessary one due to the limitations placed upon us by LD Carlson and Winexpert with their newly found wisdom of controlling prices with 'Minimum Advertised Pricing' or MAP. The business and hobby are just full of whining, greedy merchants who want all of your money and as such their supplier, LD Carlson agreed to put restraints upon us with MAP. As many of you know, we simply do not have the temperament for it which is an entirely different issue. We did enjoy poking fun at LD Carlson and Winexpert products as well as introducing many of you to the RJS line of comparably priced and better wine products. RJS appreciates your support and believes in a free American markeplace.
There will be no changes as result of the new ownership. Kevin and Jennifer have done well in the transition process and will be maintaining all the policies, marketing and pricing that have made us the leading beer and wine kit supplier in the USA. To that extent, you can expect the same quality in service and pricing that you have come to expect over the past 5 years. In fact, you may even receive better service in some areas if that is actually possible.
In closing, I want to personally thank all our friends and clients, especially our critics for keeping our name in the forefront. Thank you everyone for your support and Kevin and Jen will take it over from here. I wish all of you my very best - salute & God bless.
Joe
Happy Former Owner & Founder with more time on his hands now to dedicate to his other businesses and hobbies.
"