I have found prices to be different on different items at all 4 of my LHBS. When I need to purchase an item I first check with all 4 of them, then I check at Midwest and Finevinewines. When I find the best price, I go to the local LHBS that I like the best and they almost always price match or give me a price that makes me happy. I hate to take money out of their pockets, but they know that I will always come back.