Wine consumption drops for first time in 25 years

Discussion in 'General Chit-Chat' started by jswordy, Jan 14, 2020.

Wine Making Forum

Help Support Winemaking Talk by donating:

  1. Jan 14, 2020 #1

    jswordy

    jswordy

    jswordy

    Wonderful WINO

    Joined:
    Jan 12, 2012
    Messages:
    4,665
    Likes Received:
    3,870
    Wine is falling out favor with Americans.

    That's according to a new report from industry group IWSR that found wine consumption has dropped for the first time in 25 years. Instead, Americans are drinking more spirits and ready-to-drink cocktails, like hard seltzers, following a broader trend of people seeking out less caloric beverages as they become more health conscious.

    Beer also remains on the decline with sales falling 2.3% — its fourth year of decreases. Sales of domestic beer brands, like Budweiser, fell 3.1% its analysis showed. But it wasn't all gloom for the sector because craft beer sales jumped 4.1% and low or non-alcoholic beer sales grew 6.6%.

    The biggest growth across booze was in the ready-to-drink category. Sales surged 50% last year, buoyed by the apparently unquenchable thirst for spiked seltzers such as White Claw, Truly and Bon & Viv. It's now an $8 billion industry, the firm said, with sales expected to triple within the next three years.

    Full story:
    https://www.cnn.com/2020/01/14/business/alcohol-consumption-iwsr-report/index.html
     
    Kraffty likes this.
  2. Jan 14, 2020 #2

    joeswine

    joeswine

    joeswine

    joeswine

    Joined:
    Nov 15, 2007
    Messages:
    6,625
    Likes Received:
    1,050
    Times they are a changen
     
  3. Jan 14, 2020 #3

    Rocky

    Rocky

    Rocky

    Chronologically Gifted Member WMT Supporter

    Joined:
    Jan 29, 2011
    Messages:
    5,907
    Likes Received:
    1,843
    "De gustibus non disputandum est." Loosely translated means in matters of taste, there can be no dispute, i.e. taste is a personal choice and cannot be right or wrong.

    Personally, I believe anyone who does not like wine should die in the gutter, but that is just my opinion.

    (Kidding, of course.)
     
  4. Jan 14, 2020 #4

    cmason1957

    cmason1957

    cmason1957

    CRS Sufferer WMT Supporter

    Joined:
    Aug 5, 2011
    Messages:
    3,247
    Likes Received:
    2,272
    I wonder what impact that will have both long and short term on grape prices. I hope (for the winemakers sake, they go down). But if that happens less will be produced so back up they go. At least that is what the Law of Supply and Demand would indicate.
     
  5. Jan 14, 2020 #5

    sour_grapes

    sour_grapes

    sour_grapes

    Victim of the Invasion of the Avatar Snatchers

    Joined:
    Sep 19, 2013
    Messages:
    9,873
    Likes Received:
    7,347
    OTOH, I recall reading that grape growers are getting really squeezed these days.
     
    cmason1957 and mainshipfred like this.
  6. Jan 15, 2020 #6

    dralarms

    dralarms

    dralarms

    Overboard as usual Staff Member Super Moderator

    Joined:
    Jul 15, 2012
    Messages:
    3,535
    Likes Received:
    1,246
    Heck, I’m drinking all I can.
     
    jswordy likes this.
  7. Jan 15, 2020 #7

    Boatboy24

    Boatboy24

    Boatboy24

    No longer a newbie, but still clueless.

    Joined:
    Mar 18, 2012
    Messages:
    12,550
    Likes Received:
    7,787
    I was going to say I'm doing my best to keep the average up. :D
     
    dralarms likes this.
  8. Jan 15, 2020 #8

    ibglowin

    ibglowin

    ibglowin

    Moderator Super Moderator

    Joined:
    Jul 7, 2009
    Messages:
    20,596
    Likes Received:
    10,335
    Location:
    Northern Nuevo Mexico
    My bad. I have been slacking I admit.
     
  9. Jan 15, 2020 #9

    CDrew

    CDrew

    CDrew

    Senior Member

    Joined:
    Feb 15, 2018
    Messages:
    523
    Likes Received:
    564
    Gender:
    Male
    I'd say this is just a blip and I'll bet the long term prospects for wine growing/making are good. The Millennials are being blamed for this but if my daughter is any indication, plenty of wine will be consumed by them. They will tire of seltzer and return to primordial beverages like beer and wine.
     
    crooked cork likes this.
  10. Jan 15, 2020 #10

    joeswine

    joeswine

    joeswine

    joeswine

    Joined:
    Nov 15, 2007
    Messages:
    6,625
    Likes Received:
    1,050
    It takes time to make wine, less time to make beers, no time to make selzers.

    On the other hand less younger people are interested, bit it occurs to me that we've had this conversation before
     
    cmason1957 likes this.
  11. Jan 15, 2020 #11

    JustJoe

    JustJoe

    JustJoe

    Member

    Joined:
    Apr 3, 2018
    Messages:
    56
    Likes Received:
    26
    Gender:
    Male
    I think wine consumption is up! All the home winemakers are skewing the stats. Last year I bought 3 bottles of wine but I consumed about 40 gallons and I gave away another 10 or 12 gallons.
     
    Cellar Vader, crooked cork and Rocky like this.
  12. Jan 15, 2020 #12

    Rocky

    Rocky

    Rocky

    Chronologically Gifted Member WMT Supporter

    Joined:
    Jan 29, 2011
    Messages:
    5,907
    Likes Received:
    1,843
    Joe, you make a great point here.
     
  13. Jan 15, 2020 #13

    jswordy

    jswordy

    jswordy

    Wonderful WINO

    Joined:
    Jan 12, 2012
    Messages:
    4,665
    Likes Received:
    3,870
    :D:D:D Guys, WE GOTTA TRY HARDER!!!! :D:D:D
    :dg:dg:dg:dg:dg
     
    Boatboy24 likes this.
  14. Jan 15, 2020 #14

    jswordy

    jswordy

    jswordy

    Wonderful WINO

    Joined:
    Jan 12, 2012
    Messages:
    4,665
    Likes Received:
    3,870
    Was it the consumption is up point that ya meant or the 40 gallons point? >>HICK<<< Scusee. :D

    BTW, 40 gallons equals about 3.9 bottles average per week.
     
  15. Jan 16, 2020 #15

    dralarms

    dralarms

    dralarms

    Overboard as usual Staff Member Super Moderator

    Joined:
    Jul 15, 2012
    Messages:
    3,535
    Likes Received:
    1,246
    Is that all, what would 7 bottle a week be?

    never mind, it’s 73 gallons a year. Not including taste testing, leftovers, or when my family visits and wants to taste a dozen different wines.
     
    jswordy likes this.
  16. Jan 16, 2020 #16

    Johnd

    Johnd

    Johnd

    Large Member WMT Supporter

    Joined:
    Jun 11, 2015
    Messages:
    5,780
    Likes Received:
    5,355
    Location:
    S Louisiana
    Wonder if they include wine kit sales and grape sales to home winemakers in their figures.......or just commercially sold wines.
     
  17. Jan 16, 2020 #17

    dralarms

    dralarms

    dralarms

    Overboard as usual Staff Member Super Moderator

    Joined:
    Jul 15, 2012
    Messages:
    3,535
    Likes Received:
    1,246
    I’m sure it’s commercially bought wine
     
  18. Jan 16, 2020 #18

    BernardSmith

    BernardSmith

    BernardSmith

    Senior Member

    Joined:
    Dec 27, 2011
    Messages:
    2,928
    Likes Received:
    1,078
    Gender:
    Male
    Location:
    Saratoga Springs
    Just a thought: the demographics of the population are changing. We know that. I haven't read the article (sorry, cannot make the time to do that) and I have not had access to the survey itself but I wonder if consumption may have dropped less because the same people are drinking less wine or because there are more people for whom wine drinking was not and is not part of their culture
     
  19. Jan 16, 2020 #19

    jswordy

    jswordy

    jswordy

    Wonderful WINO

    Joined:
    Jan 12, 2012
    Messages:
    4,665
    Likes Received:
    3,870

    "Hey man, wanna go out to the movies?"

    "Naw, dude, I got too much drinking to do!"

    People just don't understand the hard work involved! :D:D:D
     
  20. Jan 16, 2020 #20

    jswordy

    jswordy

    jswordy

    Wonderful WINO

    Joined:
    Jan 12, 2012
    Messages:
    4,665
    Likes Received:
    3,870

Draft saved Draft deleted

Share This Page

Group Builder