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Ideas to drive weekday traffic at the tasting room.

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wxtrendsguy

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We have found that during the non-summer season tasting room traffic falls off a cliff on weekdays. So looking to share ideas to drive weekday traffic.

The one idea we have so far is to offer free tasting on weekday's...


Anyone have any other ideas...
 

salcoco

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direct your marketing to stay at home moms and offer activities that the moms would attend. art classes, crafts etc.
 

wxtrendsguy

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direct your marketing to stay at home moms and offer activities that the moms would attend. art classes, crafts etc.
Good idea but we already do that marketing for evening crafts and etc. Daytime stay at home moms will have the kids in tow and we are not equipped to be a daycare nor do we think its a good idea to have moms tasting alcohol and driving their kids around. So we will probably steer clear of this group. However we are trying to figure out how to market to 55 and older communities...they have two things going for them...free time and money...lol
 

NorCal

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Wine Wednesday’s. Small instrumental music, special tastings, discounts, cheese pairing, club pick-ups, guest speaker, educational classes, free logo wine glass with gift pack purchase, barrel tastings.
 

salcoco

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with regard to stay at home moms I was thinking of those who had children in school but were still home moms.

Marketing to Senior citizens would work, check out independent living retirement communities.
 

vacuumpumpman

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How about once a week have a sign up luncheon and wine tasting also ?
 

JohnT

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Offer catered meals. This way they can save time by eating at your winery.
 

stickman

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I think sending out simple flyers is always a good idea. Always reminding people about the winery, its location, new wines being bottled, discounts, promotions etc. Be sure to point out wine being a good gift for any occasion as well as the holidays. You may have already done this, but persistence is important.
 

PandemoniumWines

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food truck? :) our local tasting room has a food truck one or two days a week. Get in some live music and you've got yourself a party.
 

GreginND

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Your local regulars can only help out so much. You don't want to over tax them with business. So, you do want to try to grab the visitor traffic. You are not that far away from the winter skiing areas. Do any of the hotels or operators there do tourist packages during the week? I could see as part of a tour package to skiers, an afternoon tour bus trip out to your place. I'd be talking with the hotels, travel agents, bus operators, etc in your area to set up special events. Get your palm cards into all of the local hotels that cater to winter tourism. Any conventions/meetings being held locally? Another place to put information and/or talk with organizers to arrange special visits.
 

ibglowin

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In WA State quite a few of the Hotels in the Winery areas (Seattle and Walla Walla) include a free bottle of wine with certain packages. Could be a way to move a lot of juice and get your name in front of a lot of people who may then enjoy the bottle enough to want to find out where you are located and make a trip out for more.
 

wxtrendsguy

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So today was our first Friday offering free tasting and while it wasn't spectacular it was better than a usual Friday. The good news is that most people who visited still purchased so it seems to have worked...
 

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