tthe pricing on a wine kit is dependent on the retailer. I would suggest browsing some on line sellers to get the best price for any wine kit. check out Label Peelers.
You can get WE Selection International kits for under $100 at some sites. For $102-115 you can get WE SI w/skins or an Eclipse w/skins, their top level kits. Many dry reds to choose from. Good luck
I just found a stray bottle of a World Vineyard Pinot Grigio kit I did back at the beginning of 2016 (1/9/2016). It was $72 shipped ($15.99 to ship it) and a habitual PG drinker at my work place said it was very good (she's had a few of my wines, tends to drink the 1.5L Cavit PG most of the time, she's my main PG taster other than my wife). I find the white kits get drinkable pretty fast (6 mos to a year), where the dry red kits can take a bit longer. I agree with @mainshipfred, the juice buckets are a cheap way to experiment and have fun making wine. If you ruin it, not a big $$ outlay.
As I have no appreciation for whites, I often by the cheapest kit going, cold and wet is the requirement, however if dry reds is the stated preference then exploring the more expensive kits with skins should be considered