cpfan
Senior Member
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- Nov 5, 2006
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Effective today (Oct 28 2011), Cellar Craft has been sold to Global Vintners Inc (owners of Winexpert, Vineco, WineKitz, Heron Bay, and Artful Winemaker). The brand will continue to exist, and be part of the Vineco division.
Obviously no way to know how this will affect the Cellar Craft brand long term. I would guess that the low end lines will be dropped/merged with the Vineco equivalents, but I don't know how well they sell. They are rarely mentioned in the online forums though.
Perhaps this will allow Vineco brands to penetrate the USA. Should improve distribution of the better known (at least in the forums) Cellar Craft Showcase/Sterling kits in Canada.
BTW, this has been confirmed by Tim V on Winepress. (And I stole some of the above info from Tim's post.)
Steve
Obviously no way to know how this will affect the Cellar Craft brand long term. I would guess that the low end lines will be dropped/merged with the Vineco equivalents, but I don't know how well they sell. They are rarely mentioned in the online forums though.
Perhaps this will allow Vineco brands to penetrate the USA. Should improve distribution of the better known (at least in the forums) Cellar Craft Showcase/Sterling kits in Canada.
BTW, this has been confirmed by Tim V on Winepress. (And I stole some of the above info from Tim's post.)
Steve