You have to remember though, those that drink these wine normally are not drinking them to enjoy a glass of wine. They are looking to get drunk! I actually think Mad Dog don't taste all that bad. I have drank other wines that sell for much more that were actually worse tasting in my opinion. Boone's Farm is basically flavored apple juice. Very low alcohol content to me. I have never had Thunderbird but see it in the stores. Maybe I ought to try some sometime. What's $2.99 for experimentation.