Quantcast

A big thank you

Wine Making Talk

Help Support Wine Making Talk:

larry

Supporting Members
WMT Supporter
Joined
Nov 2, 2009
Messages
79
Reaction score
6
I wish to give a big thank you to all that have answered my questions. Not only this time but years past when I was on here. SaturdayI went to a wine making class more for my girlfriend that wanted to see the process along with a friend from work. It wasnt much started a new kit and bottled the last class kit.I have to say I learned more at this forum than the class.The teacher soaked his corks.so I explained about the corkarador to him.I noticed the bucket he racked into from primary he was about a gallon shy of the 6 gal. mark. Where did it go I asked.that was lost during racking. Really a gallon! It was a fun class but I have learned so much more here. Thank you all for the time, answers,and wisdome..
 

bkisel

Junior Member
Joined
Jun 29, 2013
Messages
3,678
Reaction score
1,799
It is good that you were able to politely pass on some of the wine making info you've learned.
 

JohnT

Moderator
Super Moderator
Joined
Feb 9, 2010
Messages
9,955
Reaction score
5,608
Care to post the name of where the class was held? My guess is that it was like a place that opened a few years back in my town....

A husband and wife team opened up a winemaking "store". This was a business that sold kits and supplies, taught classes on how to make kit wine, and even provided shelf-space for wine as it ferments and ages. Nice idea, right?

Once I learn of them, I made it a point to get to know them. I had hoped that they could be a potential source of supplies not more than 3 miles from my home. I thought that it might have been possible to work a deal for chemicals or perhaps bottles in bulk to try to support the new business.

This idea vanished the minute I heard the word "Franchise". As it turned out, they were corporate professionals that had enough of the corporate world and were the perfect pigeons for a franchise salesman.

I could see it in their eyes. They must have spent hours watching films like Sideways and Bottle shock. It was clear that their heads were filled with the idea of having this serene and beautiful life-style rather than the cut throat life of corporate execs.

Like most franchises, the odds are incredibly stacked against the franchisee. Working deals, such as selling 50 or 100 cases of bottles as a bulk purchase, was strictly forbidden.

This couple's only experience in winemaking was to make two batches of kit wine at home. Even worse than their lack of winemaking experience, was their lack of sales experience. I had never seen a bigger recipe for failure in my life. It seemed that even rudimentary training of their franchisees was also strictly forbidden.

Uncharacteristically, I truly felt bad for them. It was so obvious that they were sold a bill of goods by a charlatan playing on their dreams. The fact that they were such a nice couple really made me sad. I gave them only 6 months.

They had absolutely no clue on what they were doing. Rather than demand training, they simply paid for their franchise license, paid for all the expenses of opening up a shop, paid for all of their start up inventory, and kept to the steps that came with the kit instructions.

Things worked for them for the first month. There was a real buzz in town about the place. Unfortunately, after having a couple of failed classes (most of the student's wine became oxidized and they had no idea why), word got out and, predictably, they ended up closing their doors 5 months later.

Through this whole experience, I had to fight the urge to speak up. I had to be very tactful when giving advise. It was simply killing me.
 

larry

Supporting Members
WMT Supporter
Joined
Nov 2, 2009
Messages
79
Reaction score
6
JohnT I hear you about bitting the lip. The guy who owns it is mostly into making beer.The wine kit teacher has only done a few kits.To the best I know they only deal with one vendor LD carlson. they have been good people to deal with. The web site is Lebanonbrewshop.com
 

Tess

Senior Member
Joined
Feb 22, 2013
Messages
1,464
Reaction score
250
Awww I love this. I know exactly how you feel
 
Top