‘Champagne of beers’ falls foul of French protections

Winemaking Talk - Winemaking Forum

Help Support Winemaking Talk - Winemaking Forum:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.

jswordy

Senior Member
Joined
Jan 12, 2012
Messages
10,042
Reaction score
35,276
Belgian customs have destroyed almost 2,400 cans of US-brewed beer bearing the slogan “The Champagne of Beers”, France’s Champagne Committee said Tuesday (18 April), in the latest episode around the bubbly’s fiercely-protected designation.

The cargo of 2,352 Miller High Life cans was seized in the port of Antwerp in early February but only destroyed on Monday, the Comite interprofessionel du vin de Champagne (CIVC) said in a statement.

Miller’s slogan “represent(s) an infringement of the protected designation of origin Champagne,” it complained.

https://www.euractiv.com/section/ag...z_Knlp_4ph6imZozbfVk5pAiXi1JALMDmFp7Jup8fq_x8
 

Latest posts

Back
Top